Book a Discovery Call

Website development process

From first call to launch, with no surprises

Every step, what we handle, the little we need from you, and what you get at each stage. Timelines are set in your proposal.

  1. 01

    Discovery and goals

    We learn how your practice works, who you want to see more of, and what the website needs to do, so every later decision has a reason behind it.

    We do

    • Short kickoff call with you and your office manager
    • Review of your current site, Google profile and competitors
    • List of goals, like more calls for a service or fewer phone questions

    You do

    • Join the kickoff call
    • Tell us which services and patients matter most

    You get

    • A written summary of goals and what success looks like
    • Agreed measures, such as calls, form enquiries and appointment requests
  2. 02

    Content and sitemap planning

    We plan every page before anything is designed, based on your services, providers, locations and the questions patients ask.

    We do

    • Draft the sitemap and page list
    • Plan page content around patient questions and search terms
    • Identify content we can write and details we need from you

    You do

    • Review and approve the sitemap
    • Share provider bios, service details and any existing materials

    You get

    • An approved sitemap
    • A content plan showing who provides what
  3. 03

    Wireframes

    Wireframes are simple page sketches that show layout and order without colors or photos, so we agree on structure before design.

    We do

    • Wireframes for the home page and key page types
    • Placement of call buttons, forms and trust signals
    • Mobile layouts alongside desktop

    You do

    • Review the wireframes and share feedback

    You get

    • Approved page layouts for the main templates
  4. 04

    Visual design

    We turn the wireframes into finished designs with your colors, fonts, photos and illustrations, aiming for calm, clear and trustworthy.

    We do

    • Design key pages for desktop and mobile
    • Select or style photos and graphics
    • Check color contrast and text size for readability

    You do

    • Share your logo and any brand guidelines
    • Review and approve the designs

    You get

    • Approved visual designs
    • A simple style guide for future pages
  5. 05

    Development

    We build the website from the approved designs on a private staging site, so nothing changes on your live site until you are ready.

    We do

    • Build pages and templates on a staging site
    • Set up an easy-to-edit content system
    • Build mobile-first and keep pages light for speed

    You do

    • Nothing required, though you're welcome to preview progress

    You get

    • A private staging link to see the site taking shape
  6. 06

    Content entry and on-page SEO basics

    We add the approved content and set up the basics search engines need to understand each page.

    We do

    • Enter page content, images and provider details
    • Write page titles, descriptions and headings
    • Add structured data for the practice, providers and locations
    • Add image alt text and internal links

    You do

    • Review medical content for clinical accuracy

    You get

    • Fully populated pages ready for testing
  7. 07

    Integrations

    We connect the website to the tools your practice uses, so enquiries go to the right place and you can see where they come from.

    We do

    • Connect forms to your CRM or practice inbox
    • Set up analytics and call tracking with privacy reviewed
    • Add online booking or appointment request tools if you use them
    • Note which connections involve PHI and whether a BAA is needed

    You do

    • Invite us to your tools as a user or admin, never by sharing your password
    • Confirm which tools are approved by your compliance team

    You get

    • Working forms, tracking and booking connections
    • A simple list of what connects to what
  8. 08

    Quality checks

    We test the site carefully before launch, on real phones and browsers, so patients don't find the problems for you.

    We do

    • Test on mobile, tablet and desktop across common browsers
    • Check speed and fix slow pages
    • Review accessibility basics like contrast, labels and keyboard use
    • Check every link and submit every form

    You do

    • Click through the staging site and note anything that looks off
    • Approve the site for launch

    You get

    • A tested site and a launch checklist
  9. 09

    Launch

    We move the site live carefully, protect the search visibility you already have, and confirm everything works in the real world.

    We do

    • Update domain and DNS settings
    • Set up redirects from old page addresses to new ones
    • Confirm analytics, call tracking and forms work on the live site
    • Submit the sitemap to Google

    You do

    • Give us delegated access to your domain registrar, or have your IT contact make the change with us
    • Let your staff know the new site is live

    You get

    • Your new website, live and checked
    • Domain and accounts kept in your practice's name
  10. 10

    Post-launch care

    A website needs upkeep after launch. We watch for issues, keep things updated, and review how the site is performing against the measures we agreed.

    We do

    • Monitor uptime, security and broken links
    • Apply updates and keep backups
    • Make small content updates as your practice changes
    • Review calls and enquiries by source with you

    You do

    • Tell us about new providers, services or hours

    You get

    • A site that stays current, secure and backed up
    • Plain-English updates on how it is doing

Still have questions?

Talk it through with Manish

30 minutes on Google Meet. Bring your current website, marketing, and follow-up questions.

Book a Discovery Call or email [email protected]